Our team at Jelly Academy recently ran a study, sponsored by Innovate B.C., to determine what changes have occurred in hiring practices and Diversity and Inclusion policies for tech and digital marketing companies in the past two years.

Do you have an influencer that you totally trust with all product recommendations? Or several? Many of us will happily sit through a 3-minute video of a content creator going on about their new favourite product, but we swipe a traditional ad away in a fraction of a second. There’s no undermining the power influencers and creators have in today’s marketing landscape. That’s why, if you’re trying to roll out a compelling marketing or PR campaign, implementing influencer strategies is a great way to stay competitive and put your brand in front of an engaged audience.

Since 2020, the way we conduct business and interact with the digital world has greatly changed, resulting in an increased need for digital marketing.

Are you interested in expanding your LinkedIn network to include the top marketing professors in Canada? We have the ultimate list of the Top 30 Over 30 Canadian Marketing Professors at universities and colleges across Canada!

Over the course of only a few years, the landscape of business in Canada has rapidly changed. To help small and medium-sized enterprises (SMEs) stay competitive, the Government of Canada announced a $4 billion dollar program to help businesses boost their online presence and digitalize their operations.

It is well known that an online store is needed to stay relevant and connected to your customers in today's technological world. Maybe you’re a small established shop trying to find new ways of engaging with your clients online. Perhaps you’re a new business looking to gain awareness about your cool innovative products.