Do you have an influencer that you totally trust with all product recommendations? Or several? Many of us will happily sit through a 3-minute video of a content creator going on about their new favourite product, but we swipe a traditional ad away in a fraction of a second. There’s no undermining the power influencers and creators have in today’s marketing landscape. That’s why, if you’re trying to roll out a compelling marketing or PR campaign, implementing influencer strategies is a great way to stay competitive and put your brand in front of an engaged audience.