How Creator.co can Streamline your Influencer Campaigns
Reading time: ~ 3 mins | Written By: Mackenzie Mowat
Do you have an influencer that you totally trust with all product recommendations? Or several? Many of us will happily sit through a 3-minute video of a content creator going on about their new favourite product, but we swipe a traditional ad away in a fraction of a second. There’s no undermining the power influencers and creators have in today’s marketing landscape. That’s why, if you’re trying to roll out a compelling marketing or PR campaign, implementing influencer strategies is a great way to stay competitive and put your brand in front of an engaged audience.
If you’re unsure about how to begin your influencer/creator marketing journey, don’t fret! Tools such as Creator.co make the entire process from outreach to completion totally seamless. We’ve broken down some of this industry leading tool’s features that will help you secure long-lasting influencer relationships and find the perfect match to your brand!
First, how does Creator.co work?
Describe your campaign, set your creator requirements, and direct your content.
Use Creator.co’s extensive database to find the perfect creator for your campaign.
Select the best creators for your job from those who have opted in to your campaign and ensure they’re set to begin creating the content (this may include shipping your product to the creator).
Expect great content to be rolling in! Now you have engaging content from your selected creator that you’re able to use as social media content and paid ads.
You’re probably thinking that this already sounds super helpful, but are some key details that make Creator.co your go-to tool for creator campaigns:
Creator.co eliminates campaign push-backs and negotiation
When a creator opts into your campaign, they’re accepting your terms and all that comes with it. This already eliminates a lot of back and forth that normally comes along with outreach. Having creators opted-in to your campaign takes care of half the battle!
Over 100,000 registered creators
Gain deeper insights than you are traditionally able to on all of Creator.co’s registered creators. See their personal analytics from platforms such as Instagram, Youtube, and TikTok to ensure the creator has the perfect audience for your brand.
Dialed-in search features
If you love doing your own research and want to see what Creator.co’s database has to offer, you can tap into its advanced search engine. Find the perfect partnership by selecting keywords from the creator's platform bio. This puts a whole new and niche audience in front of you a lot easier than it has been in the past.
If you’ve been intrigued about the opportunities that creator or influencer partnerships could bring to your brand, Creator.co is a great tool to help you take that plunge. Head to their website and check out their offerings for yourself! Regardless of the path you take, we wish you the best of luck with your new marketing initiatives!
