What is the Canadian Digital Adoption Program?

Reading Time: ~ 2 mins | Written By: Marissa Mok

Over the course of only a few years, the landscape of business in Canada has rapidly changed. To help small and medium-sized enterprises (SMEs) stay competitive, the Government of Canada announced a $4 billion dollar program to help businesses boost their online presence and digitalize their operations. Named The Canada Digital Adoption Program (CDAP), this program has $1.4 billion in funding available for SMEs. 

Part of the program focuses on helping businesses adopt new digital technologies through The Boost Your Business Technology grant. 

This grant covers up to 90% of the cost of working with a Digital Advisor to develop a digital adoption plan. With a maximum grant value of $15,000, a Digital Advisor will work with a SME to build digital strategies that will increase their competitiveness and help them achieve their business goals. 

As an approved Digital Advisor for CDAP, our friends at Jelly Marketing offer a comprehensive marketing audit and strategy. They begin with auditing your brand’s social media, public relations, SEO, digital ads, and content. Moreover, they audit your top 3 competitors to identify areas you can improve to boost your competitiveness. At the end of the audit, they develop a strategy with recommendations and timelines for execution.

To get started, review the eligibility requirements and fill out an application. 

For more information, visit the Government of Canada website.