Learning Resources
Search Engine Optimization
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Navigating Search Engine Optimization with knowledge + tools from the experts.
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Download this guidebook for an in-depth alphabetical directory for all the terms you need to know when navigating the world of search engine optimization.
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The information you gather during keyword research can play a significant factor on the effectiveness of your overall SEO strategy.
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Navigating SEO updates on your site-building platform with knowledge + tools from the experts.
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Navigating Google My Business (GMB) with knowledge + tools from the experts.
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This template is designed to provide a comprehensive analysis of key factors impacting a website’s online visibility. It covers three crucial areas: domain strength, on-page issues, and off-page opportunities.
Digital Ads
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Download this guidebook and gain access to templates to help you build out a strong digital ads strategy for both Google and Facebook.
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Learn how to research keywords for your Google Ads with this step-by-step guide.
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Use this template as a strategy planning document for your next Google Ads campaign.
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Use this template as a strategy planning document for your next Meta Ads campaign.
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Use this guide to create a Facebook Ads Campaign with ease.
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Learn how to set up an ads campaign for your LinkedIn with this step-by-step guide.
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Congratulations, you’ve created a Google Tag Manager! (If you haven’t already, not to worry. Follow this guide here for setup). Now, how do you install it? This guide walks you through how to install Google Tag Manager in website’s built with Squarespace, Wordpress, and Wix.
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Use this guide to create a Search Campaign in Google Ads with ease.
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Learn how to select the right audiences for your Google Ads.
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Learn how to set up an ads campaign for your TikTok account with this step-by-step guide.
Content Creation
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Download this guidebook for an in-depth, step-by-step guide to creating a content calendar.
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Download this guidebook for an in-depth guide to creating content pillars to support your social media strategy.
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Download this guidebook for an in-depth, step-by-step guide to mastering InShot, an app loaded with a wide array of editing features.
Email Marketing
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Before you begin sending, it’s important you sit down and create a strategy you can follow to ensure you are making the most of each send. Follow the three rules below to ensure you are creating a successful email campaign.
Google Analytics
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Use this step-by-step guide to set up a GA4 Property with ease.
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Congratulations, you’ve created a Google Tag Manager! (If you haven’t already, not to worry. Follow this guide here for setup). Now, how do you install it? This guide walks you through how to install Google Tag Manager in website’s built with Squarespace, Wordpress, and Wix.
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Key Performance Indicators (KPIs) are key metrics that measure the performance of your business objectives. Use this guide to learn how to track KPIs in Google Analytics 4 and where to find them.
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As of July 1, 2023, Universal Analytics will no longer be collecting data and GA4 will be the main Google Analytics platform. Follow this guide to navigate GA4.
Growth Marketing
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One of the key activities you’ll be responsible for, both as a marketing leader, as well as an individual on the team, is in goal setting. This guidebook will help you determine your top metrics and KPIs to help you get started.
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Here’s a quick guide on some of the key areas your Marketing Plan should cover. Use this as a starting point, and customize to your business and team goals.
Public Relations
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Download this guidebook for an in-depth step-by-step guide to help you craft an effective media pitch.
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Before we can pitch the media and share our story, we need to find the right contacts to reach out to! The best way to do this is by creating a detailed media list.
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Pitching a story is a huge aspect of public relations, but writing the pitch can be an even bigger challenge. Here are some step-by-step instructions to write and land your next pitch!
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Here are a few of the important terms you will come across as you begin to grow your career in public Relations!
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Communication builds reputation, but ethics build trust. Every choice you make as a PR professional contributes to how the entire field is perceived.
Social Media
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Download this guidebook for an in-depth step-by-step guide to creating an Instagram Reel from existing Content on your Phone.
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Download this guidebook to understand why Instagram Highlights are essential and how to create them.
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Download this guidebook for an in-depth step-by-step guide to set up and optimize your LinkedIn account.
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Download this guidebook to understand how and why to use Meta Business Suite.
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Download this guidebook for an in-depth breakdown of social media analytics and how you can use it to help your social strategy.
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Download this guidebook to understand how to create and upload a Tiktok.
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Mapping the entire customer journey involves understanding the touchpoints where customers interact with your brand, from the moment they first become aware of your services or products to their post-purchase experience and ongoing loyalty.
Job Support
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Download this guidebook for tips for writing a good covear letter.
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Download this guidebook for tips for preparing for an interview.
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Download this guidebook for tips for creating a strong LinkedIn profile.
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Download this guidebook for tips for creating a strong resume.
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Here are some essential steps to successfully negotiate a better salary, based on strategies shared by Julian Placino.