Our team at Jelly Academy recently ran a study, sponsored by Innovate B.C., to determine what changes have occurred in hiring practices and Diversity and Inclusion policies for tech and digital marketing companies in the past two years.

Do you have an influencer that you totally trust with all product recommendations? Or several? Many of us will happily sit through a 3-minute video of a content creator going on about their new favourite product, but we swipe a traditional ad away in a fraction of a second. There’s no undermining the power influencers and creators have in today’s marketing landscape. That’s why, if you’re trying to roll out a compelling marketing or PR campaign, implementing influencer strategies is a great way to stay competitive and put your brand in front of an engaged audience.

Since 2020, the way we conduct business and interact with the digital world has greatly changed, resulting in an increased need for digital marketing.