How UGC Content can Improve your Social Media Engagement
Reading Time: ~3 Mins | Written By: Mackenzie Bergman
What’s really working on social media these days? In short: authentic, organic content.
Personal connection matters more than ever and users highly value seeing people just like themselves using products and giving recommendations. That’s why harnessing the power of user-generated content, or UGC, can be a game changer in your brand’s social media strategy. User-generated content can be utilized in a number of ways; images, videos, reviews, testimonials, or stories— you name it! Not only does UGC add a genuine touch to your social media presence, but it also has the potential to skyrocket your engagement levels. In this blog, we'll walk you through the art of utilizing UGC to its fullest to boost social media engagement.
Understand your Audience
Before diving headfirst into a UGC campaign, take the time to understand your audience. What are their interests, pain points, and aspirations? To collect this type of data, you can simply spend time going through your followers and making note of what they have in common - but there are also great tools to help you do this. Tools such as Brandwatch, Meltwater, and Audiense can pull key data points about your audience for you. This insight will guide you in creating UGC prompts that resonate with them and prompt them to engage. When you share the right content that speaks to your audience, they’re going to engage!
Encourage UGC with Incentives
Nothing quite gets online audiences interacting as much as a good old-fashioned contest or creating exciting buzz around your brand like a new trend. Run engaging campaigns like photo contests, challenges, or giveaways that encourage users to create and share UGC. Be sure to offer on-brand incentives (that your audience will love!) that motivate participation and highlight the value of their contributions.
Engagement is a two-way Street
Actively engage with UGC creators by responding to their posts, comments, and messages. Cultivate a sense of community by fostering two-way conversations. Express gratitude for their contributions and make them feel like valued members of your brand's journey. If you’re going to use their content, always ask for permission first to build that relationship and trust.
Launch UGC-Focused Campaigns
Periodically launch UGC-focused campaigns that encourage users to share specific types of content, such as success stories, creative product uses, or testimonials. Showcase the best submissions, turning your customers into brand advocates.
Ensure UGC is an Active Part of your Social Media Strategy
The more you promote UGC content on your page, the more likely it is that your followers will also partake in posting UGC and interacting with your content! Make sure you keep good track of all the quality user-generated content that comes through your social channels and incorporate it into your calendars. Again, make sure to get the poster’s permission, and tag them in the photo and caption. Now you’re getting free, quality content and building relationships with your followers.
By integrating UGC into your strategy, you not only elevate your brand's authenticity but also cultivate a vibrant and engaged community. Remember, the success of your UGC efforts lies in striking the right balance between user-generated and brand-created content, all while staying true to your brand identity. So, go ahead and empower your community to tell your brand's story—because after all, your audience's voice is a powerful instrument in shaping your brand's narrative.
