5 Powerful Tactics To Increase Social Media Engagement
Reading Time: 2 Mins | Written By: Mackenzie Mowat
The vast majority of brand owners today know the value of showing up on social media. Through sharing more about your company, products, and helpful information to followers, brands have the potential to reach hundreds of thousands to millions of potential customers!
But if the content isn’t getting any engagement from the intended audience; what’s the point?
Social media engagement refers to the level of interaction and involvement your audience has with your content on social media platforms. Higher engagement can lead to increased brand visibility, loyalty, and conversions.
We’ve put together some powerful tactics to help increase social media engagement:
Post High-Quality, Engaging Content
Creating and sharing high-quality, visually appealing, and relevant content is crucial to capturing your audience's attention and encouraging them to engage with your posts. This can include eye-catching images, compelling captions, informative videos, and engaging polls or questions.
From @latermedia
Use Compelling Captions & Calls To Action (CTAs)
Captions are another important aspect of your content that gives your audience yet another piece to engage with. Include clear CTAs to encourage your audience to take action, such as liking, commenting, or sharing your posts.
From: @thealiveapp
Encourage User-Generated Content (UGC)
UGC is a powerful way to increase engagement as it involves your audience in creating content for your brand. Encourage your audience to create and share their own content related to your brand, such as testimonials, reviews, Stories, or posts. Always be sure to give them credit when you reshare onto your page!
From: @away
Run Contests, Giveaways, or Promotions
Contests, giveaways, and promotions can create excitement and encourage interaction for your audience. Teaming up with other brands for giveaways and contests can be beneficial to increase your content’s reach, too. Be sure to follow the rules and guidelines of the social media platform you are using when running a contest.
From: @choices_markets
Engage with Influencers or Partners
Collaborating with influencers or partners in your industry can help increase your social media engagement. Influencers or partners can help you reach a wider audience and bring credibility to your content. Of course, creators need to be compensated for their work, so this may not be feasible for all brands.
The good news is that there are tons of micro-influencers within your brand’s niche that can still add TONS of value to your content and brand without the huge price tag of a macro-influencer.
From: @kearachung
Remember, increasing social media engagement takes time, effort, and consistency. Experiment with different tactics, analyze the results, and refine your strategy to continually improve your social media engagement levels!
