Cassandra Campbell Receives BPOC Scholarship
Program Taken: Digital Marketing Bootcamp
Program Type: Bootcamp
Scholarship Earned: BPOC Scholarship
Key Skills Learned: Social Media Campaigns, Search Engine Optimization (SEO), Promotion & Brand Management, Digital Marketing Strategies
Cassandra Campbell - Business Owner
The Digital Marketing Bootcamp was exactly what I needed. It focuses on growth marketing, and as a small business owner, it was a game changer. Being a bootstrapper, I know how important effective marketing is but was overwhelmed by the amount of information out there. This program neatly packaged all the essential components of marketing and delivered them online, and also offered additional support workshops. The structure was clear and comprehensive.
The skills and tools I found particularly valuable included Facebook ads, PR, and email marketing, all while gaining a deeper understanding of what growth marketing is. I plan to apply what I learned by running my own ads focusing on Meta, pitching my brand to various media outlets and influencers, and building my email list to "own" my community. Eventually, when I hire someone to take over marketing, I'll be equipped to ask better interview questions and understand the reports they provide. I would highly recommend this program to other small business owners and individuals interested in a career change. The overall structure offered flexibility in choosing between live cohort participation or self-paced learning, weekly workshops, and supplementary job-ready resources making it an incredibly valuable experience. A huge bonus was the instructors, they are industry professionals actively working in the field, which adds significant credibility and relevance to the learning experience.
Our team of renowned industry experts leverage their real-world experiences to equip students with the skills for digital mastery. We provide everything necessary for success in digital marketing. Get in touch today!
