Digital Marketing Bootcamp
9 Weeks, Zoom Lessons and On-Demand, Certificate Program
Led by industry experts, our Digital Marketing Bootcamp covers the most essential aspects of social media, public relations, SEO, social media ads, email marketing/automation, and Google Ads and Analytics, and Growth Strategy. Gain invaluable knowledge, cutting-edge resources and how-to guides, and prestigious certifications to stand out in the competitive digital landscape. Whether you're launching a new business, amplifying your company's marketing efforts, or enhancing your resumé, this course qualifies you for Canada's most in-demand job: Growth Marketing.
With hands-on experience, industry-leading strategies, and endless opportunities awaiting, you’ll emerge as an expert ready to make a profound impact in the world of digital marketing.
What’s great about Jelly Academy?
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80,000
total hours trained
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700+
students trained
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75%
of students are from underrepresented groups
Join One of Our Upcoming Semesters
Live or On-Demand
The Jelly Academy Experience
Get Set for Your Semester
Once enrolled, you'll receive a welcome email with what you can expect as you prepare for your upcoming semester.
Build Your Network
You'll join a community of like-minded individuals who are eager to learn and enter the digital marketing industry.
Learn from Industry Experts
Over 7 weeks, you'll learn all about digital marketing from industry experts. You'll gain tangible skills that will prepare you for your next job.
Become a Certified Digital Marketer
You'll gain access to 11 industry-recognized certifications that help you become future-ready as a Digital Marketer.
Land Your Dream Job
Once graduated, you'll have access to our resources and industry connections. You'll be subscribed to our newsletter where we'll send resources to support your journey as a digital marketer. We'll get you signed up for CMA NXT, through the Canadian Marketing Association, to grow your network and support your job search. Everything you need to land the job of your dreams.
We’re a Top-Rated Digital Marketing Bootcamp
What You’ll Learn
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Students are taught how to identify their target market, which we personify as a Buyer Persona. Identifying this Persona is key to determining a brand’s social media and digital marketing strategies. Building on this awareness, we then offer a foundational overview of the main social media channels (Facebook, TikTok, YouTube, Pinterest, Twitter, Instagram, LinkedIn), and their corresponding best practices in a successful strategy.
Learning Outcomes:
Comprehension of the elements of a strong social presence and how to assess a company’s social media engagement
Strong familiarity with the main social media channels and the strengths and limitations of each
Increased understanding of scheduling tools and their capabilities
Create creative assets for brands through online platforms such as Canva
Social Media Certificates:
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Students will learn what ‘search engine optimization’ means and gain strong insight into what makes a successful SEO strategy. We’ll provide a foundational understanding of various factors that affect SEO, including onsite (technical) and offsite (public relations, list building, Google Maps, and Youtube). We’ll also teach you how to audit a website’s status with Google and rank the available tools for tracking and monitoring growth.
Learning Outcomes:
Understand the business value of strong SEO tactics
Differentiate between the various SEO avenues, the benefits of each one, and their role in marketing
Conversant in the various SEO tools
SEO Certificates:
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Students will gain a foundational understanding of Google Search, Display and Youtube campaigns. You’ll learn how they work and the keys to a successful strategy. We'll also cover the benefits of the various campaign types, their challenges, and how to avoid wasted ad spend.
Learning Outcomes:
Identify which campaign types to choose based on your business goals
Conduct keyword research and design a keyword-targeting strategy
Feel confident evaluating the effectiveness of Google ads
How to build a Google Ads campaign
Google Ads Certificates:
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Students will gain a foundational understanding of Facebook and Instagram ad platforms, how they work, and what a successful strategy looks like. We'll cover which ad types work best for which business objectives, as well as the targeting possibilities for reaching your ideal customers.
Learning Outcomes:
Understand which campaign types to choose based on your business goals
Create a buyer persona of your target audience using the platform's targeting options
How to build a Facebook Ads campaign
Feel confident evaluating the effectiveness of Facebook and Instagram ads
Facebook + Instagram Ads Certificates:
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We’ll teach students the fundamentals of website traffic analytics, which are essential when it comes to understanding how your customers engage with your website and which of your marketing channels are performing using Google Analytics 4 and Google Tag Manager.
Learning Outcomes:
Identify which of your marketing channels are driving performance
Feel confident in setting up your own tags and triggers using Google Tag Manager in order to track your own goals
Identify and leverage your most popular web pages
Google Analytics Certificates:
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Students will learn what ‘public relations’ really means, and gain insight into what a successful PR strategy looks like. We’ll provide a foundational understanding of various PR elements including traditional, experiential, influencer partnerships, and thought leadership.
Learning Outcomes:
Understand the benefits to a business of having a strong PR presence
Understand the various PR elements, the benefits of each one, and their role in a broader campaign
Master a drafted press release that could be released to the media
Public Relations Certificates:
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Email marketing is a tried-and-true tactic delivering high ROI and enabling strong relationships with audiences. We’ll teach students the fundamentals of email marketing and automation, how and when to fit it into your digital strategy, best practices, leading industry tools, and email metrics and KPIs.
Learning Outcomes:
Build and maintain a compliant email list
Create visually compelling and effective HTML-based email messages using industry-leading SaaS tools
Feel confident in email automation best practices
Email Marketing & Automation Certificates:
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Growth Marketing Strategy brings all of the course modules together. In these sessions you will learn how each tactic within digital marketing can be brought together for a complimentary marketing strategy that can be adjusted, tested, and analyzed with data and insights, to support the growth of a business. This module is broken into two sessions: Part 1: Introduction to Growth Marketing, and Part 2: Growth Marketing Analytics.
Learning Outcomes:• Understand what Growth Marketing is, and why it is important for businesses
• Understand how to utilize CRM tools that support the development and refinement of a Growth Marketing strategy
• Understand the important metrics and data that support Growth Marketing
Recommended Growth Marketing Certificate:
What Our Graduates Are Saying
Upcoming On-Demand Semester:
Course Format: Learn at your own pace. Review recorded video modules with industry experts.
Start Dates: May 20, June 10 or June 24, 2024
Duration: 13.5 hours of video lessons.
Deadline: Course deliverables are due 11 weeks after your start date.
Coursework: 2 hours of mandatory quizzes / 50 hours for mandatory industry certifications / 9 hours of mandatory practical assignments / 16 hours of optional workshops
Program Fees: $3,999
Credentials: Receive 11 credentials from Google, Meta, Hootsuite, Meltwater Academy, and Semrush
Upcoming Live Semester:
Spring 2024
Course Format: Join a Zoom classroom with industry experts.
Start Date: May 7, 2024 at 3:00pm-6:00pm PST / 6:00pm-9:00pm ET
Duration: 27 Classroom hours, 1 Module per week for 9 weeks (Zoom).
Deadline: Course deliverables are due 11 weeks after your start date on July 16, 2024.
Coursework: 2 hours of mandatory quizzes / 50 hours for mandatory industry certifications / 9 hours of mandatory practical assignments
Program Fees: $3,999
Credentials: Receive 11 credentials from Google, Meta, Hootsuite, Meltwater Academy, and Semrush
Admission Requirements
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Good command of English language
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High school diploma or equivalent from an approved government of applicant's home country, or applicant is minimum 17 years of age
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Students are required to bring their own computers to class
Meet Our Instructors
Job Resources That Help You Get Hired
CMA NXT
As a Jelly Academy student, you’ll also receive access to a number of job search resources courtesy of CMA (Canadian Marketing Association) NXT, including:
How to access mentorship
Expert tips on job interview preparation, and steps to take post-interview
Expert advice on what you should be doing to gain experience and amplify your CV
Access to CMA's MarketingJobs.ca
Access to Jelly Academy’s Job Board
View frequent postings from employers looking to hire our knowledgable grads.
Slack Community
Join a Slack Community of Marketing Professionals and other graduates to Build Your Network.
Resumé Distribution
Upon completion of the Bootcamp, your Resumé will be sent to Jelly Academy’s contact list of Agencies across Canada.
You Could Also Be Eligible For A Scholarship!
We ensure that financials aren't a hindrance to your education. Jelly Academy offers scholarships and funding options for students. Learn about the eligibility requirements, and more information about our approach to student financial support.
Find A Job Through Our Job Board!
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Search our index of active digital marketing and sales job listings to find the perfect fit for you.
Frequently Asked Questions
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Yes! All of our courses offer foundational learning principles, and gradually go more in-depth as the courses go along.
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Office hours are available upon request. Email the course administrator to inquire.
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We encourage you to take the certifications for our Digital Marketing Bootcamp. We currently provide codes for the Hootsuite exams, and cover the cost of the 100-101 Facebook Blueprint exam, so you can take those for free. Other certifications are at the student’s expense at this time - and most are free to take.
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YES! We provide recordings after each session, and we also provide links and attachments to any other helpful resources to help you master the art of digital marketing.
Are You In?
Our course advisors are here to help. Whether you’re unsure if our courses are right for you, are wanting to learn more about course details, or have a question we haven’t answered already—we’re only a few rings away.