Mike Simnes Receives Indigenous Scholarship
Program Taken: Digital Marketing Bootcamp
Program Type: Bootcamp
Scholarship Earned: Indigenous Scholarship
Key Skills Learned: Social Media, SEO, Google Ads, Facebook + Instagram Ads, Google Analytics, Public Relations skills & Influencer Marketing Fundamentals, Email Marketing and Automation.
The digital marketing landscape can be daunting to say the least. For me, coming from a traditional coding background and working in web development, it felt like digital marketing was always popping its head up and begging for my attention. But digital marketing is a huge industry, and keeping up with the speed of change in web development already creates its own restrictions on the time you have available for learning new things. It appears overwhelming at first and it cannot be overstated: the field of digital marketing is both broad and deep. To begin, there are so many different and distinct fields within that landscape in which to specialize. And each of these fields has a depth that can quickly turn a category into an entire discipline. Mastering them all is likely not the end goal for many. It wasn’t my goal and that’s okay!
While attending Jelly Academy's Digital Marketing Bootcamp, you are given an excellent overview of the many key areas of digital marketing. From there, you can choose to follow their resources, guides and training down whichever path suits you best to gain a deeper understanding.
For me, as a freelance web designer who is currently building out my agency Studio Black Web Design, I was particularly interested in the Search Engine Optimization, Google Analytics 4, and Email Marketing modules. These modules were comprehensive and offered a great explanation of the topic in general and a deep dive into many of the tools and techniques required to become proficient.
The Google Analytics 4 module I found to be my favourite as it really helped me to better understand the GA4 ecosystem and its advantages. I was able to discover some really great tools and techniques that I now incorporate into my workflow. I am not an expert yet but it has started me down a path to proficiency that will serve me, my business and its clients for years to come.
As a proud member of the Métis Nation of BC, I was fortunate to have received a scholarship granting me access to the online course. I plan to pay it forward by helping small businesses in the Métis and Greater Victoria communities achieve their goals by utilizing some of the knowledge gained in this course either in my products, as consulting services or through educational content.
Thanks, Jelly Academy, for supporting Métis and Indigenous learning by being a positive presence in our communities as well as supporting our educational and professional ambitions through scholarship.
- Mike Simnes, Studio Black Web Design
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