Case Study:

Métis Nation BC (MNBC)

The Objective

Jelly Academy began working with the Skills Training, Employment and Post Secondary (STEPS) team at Métis Nation BC (MNBC) in the Winter of 2023. The MNBC team is dedicated to supporting Métis citizens' access to practical job-ready training. They sought out support to run large cohorts of digital marketing training, which would be accessible to citizens in multiple regions across the province, scaling to multiple cohorts and hundreds of participants annually. 

The Solution

Jelly Academy has worked closely with MNBC repeatedly over the years to deliver digital marketing training that is both accessible and practical. As we continued to deliver more cohorts, both the MNBC and Jelly Academy teams learned and acted on improvements to programming; starting with onboarding, all the way through to wraparound supports, that have made the course as valuable as possible to participants. 

These improvements have included:

  1. Robust onboarding process with a pre-assessment for digital ability to successfully participate in training, a participant agreement outlining all aspects of the course they are committing to, and a group welcome session before the first lesson to build community and answer any questions related to the course. 

  2. Along with feedback from MNBC and their participants, we have continually found improved ways of ensuring the skills developed through our course are practical. This has included multiple iterations of assignments that replicate real-world scenarios that digital marketers encounter, preparing them for a smooth transition to landing a job. 

  3. We have expanded our internal job-support services for program participants, offering one-on-one coaching and support for resumés, cover letters, LinkedIn profiles, and interview preparation, directly related to marketing roles. The STEPS team has complemented what we offer through their own dedicated job support workshops and 1-on-1 coaching for all participants. 

The Results to Date:

248

 participants

456

industry-recognized certifications completed

81%

completion rate

Participant Testimonials

  • “I’m so thankful for the chance to be part of such an incredible learning experience. The program covers everything a modern marketer needs to know, and it’s delivered in a way that’s clear, engaging, and easy to follow. Key terms are explained thoroughly, and the quizzes throughout the course really help reinforce the most important concepts. I especially loved the hands-on assignments at the end of each module—they’re practical and designed to help you immediately put what you’ve learned into action. Each section is taught by industry experts who bring valuable real-world insights to the table, making the lessons even more impactful. My experience with Jelly Academy has been nothing short of amazing, and I’d absolutely recommend it to anyone who wants to build a strong foundation in marketing.”

  • “I really appreciated that the classes were led by industry professionals who are current in their knowledge and expertise. I feel this is essential in the changing world of Google and AI.”