Marketing Job Trends in Canada: Key Insights and Opportunities
Reading Time: ~5 Mins | Written By: Jason Serafica
Understanding the latest job trends and industry updates in marketing is essential for both job seekers and employers in Canada, especially as the marketing industry continues to evolve. According to recent research by Vicinity Jobs, there have been significant changes in the demand for marketing roles, specific skills, and wage expectations.
We’re covering the latest trends and insights from data provided by Vicinity Jobs to help job seekers and employers navigate the digital marketing landscape effectively.
About Vicinity Jobs
Founded in 2006, Vicinity Jobs Inc. (VJI) is a leading provider of AI-powered real-time labor market information solutions in Canada. Utilizing artificial intelligence, natural language processing, and Big Data technologies, VJI offers a range of data, labor market solutions, and consulting services.
Vicinity Jobs specializes in the collection, analysis, and reporting of online job postings. Their robust data and advanced online platforms enhance labor market research for various sectors, including provinces, municipalities, not-for-profits, post-secondary institutions, and businesses across Canada.
Most In-demand Roles in Marketing
As digital marketing roles grow in importance, the Canada Job Grant offers businesses an opportunity to train or hire skilled professionals. For more information on this grant, you can explore educational resources from companies like Pocketed, which provide insights into programs such as the Canada Job Grant.
Marketing Manager
Total Postings: 4,314
Marketing managers are the most in-demand professionals in Canada, with 4,314 job postings in the past year. They play an important role in developing marketing strategies, managing teams, and reaching business objectives. Marketing managers' ability to drive both day-to-day operations and long-term business growth makes them essential to businesses.
Marketing Coordinator:
Total Postings: 4,256
Marketing coordinators are essential for supporting marketing strategies, managing campaigns, and ensuring smooth operations within marketing teams.
Marketing Specialist:
Total Postings: 2,890
Marketing specialists focus on specific aspects of marketing, such as market research or campaign execution, providing specialized expertise in their area.
Communications Manager:
Total Postings: 2,068
Communications managers are also in high demand, with 2,068 job postings. These roles involve managing a company's internal and external communications, creating messages that resonate with the target audience, and maintaining the organization’s reputation.
Sales Coordinator:
Total Postings: 1,593
Sales coordinators assist in managing sales operations and support sales strategies alongside the entire sales team.
Communications Specialist:
Total Postings: 994
Communications specialists are responsible for planning and executing effective communication strategies and managing media relations.
Media Coordinator:
Total Postings: 642
Media coordinators handle media planning and buying, ensuring that advertising campaigns effectively reach the intended audience.
Sales and Marketing Manager:
Total Postings: 513
With 513 job postings, sales and marketing managers play an important role in combining sales strategies with marketing efforts to drive business growth. Their expertise in both areas allows them to create cohesive strategies that maximize return on investment (ROI).
In-Demand Skills for Marketing Professionals
Besides technical skills, there is a growing emphasis on soft skills such as communication, teamwork, and leadership. As marketing teams become more collaborative and cross-functional, the ability to communicate effectively, work well with others, and lead projects is increasingly important.
Communication Skills:
Communication remains the most sought-after skill, highlighting its importance across all marketing roles. From crafting compelling messages to engaging with stakeholders, effective communication is important.
Teamwork:
The ability to work collaboratively in teams is essential, especially with the marketing projects often involving cross-functional teams.
Writing:
Strong writing skills are essential for creating engaging content, whether for digital marketing campaigns, press releases, or internal communications.
Planning and Organizational Skills:
These skills are important for managing multiple projects, meeting deadlines, and ensuring that marketing strategies are completed and executed effectively and on time.
Attention to Detail:
Attention to detail is essential for ensuring accuracy and maintaining quality in marketing materials and campaigns.
Additional Skills of Note
Leadership: Effective leadership is important for guiding teams and making strategic marketing decisions,
Digital Marketing: Expertise in digital marketing, including Search Engine Optimization (SEO), Search Engine Marketing (SEM), content marketing, and social media, is becoming increasingly important.
Project Management: Project management skills are essential for overseeing marketing projects, ensuring they are delivered on time and within budget.
Analytical Skills: Analytical skills are important for measuring campaign effectiveness and making data-driven decisions.
Top 10 Marketing Employers in Canada
With over 25,000 job postings from over 1,600 employers in Canada, the leading marketing employers include Saskatchewan Public Service, University of Toronto, and Bell Canada
Research shows that the demand for marketing-related roles in Canada is strong, highlighting the continued growth of the industry.
Emerging Trends in Marketing Jobs
There is a growing demand for specialized roles. Key areas that are becoming increasingly in demand include:
Digital Marketing Specialists
There's a strong need for professionals skilled in specialized roles in marketing such as SEO, digital ads, and social media. These specialists help businesses boost their online presence and drive long-term growth.
Data Analysts
Marketing is becoming increasingly data-driven, making data analysts essential for interpreting data and measuring campaign effectiveness. Their ability to analyze data helps companies make informed decisions and optimize marketing strategies accordingly.
E-commerce Experts
E-commerce experts are beneficial for managing online sales platforms, optimizing user experience, and implementing effective digital strategies.
Attention to Detail Professionals
As precision in marketing grows, professionals who pay close attention to detail are in high demand. Accurate content and execution are key to keeping the brand strong and effective.
Key Takeaways
Interested in laddering up your digital marketing skills, or supporting your team's growth? Check out the BC Employer Training Grant. In British Columbia 80 percent of training fees will be covered per employee, up to a maximum of $10,000 per employee each year.
How to Get Started
Check out our Digital Marketing Bootcamp to see if it is the right fit for you or your team
Review the Canada Jobs Grant stream in BC: Employer Training Grant for eligibility criteria
Submit Your BC Employer Training Grant Application
Get Approved
Apply for our Digital Marketing Bootcamp
