What Are the Best AI Tools for Content Creation?
Reading Time: ~6 Mins | Written By: Felix Chen & Juliana Bermudez
The power and functionality of AI tools have taken the world by storm in an incredibly short amount of time. Their revolutionary capabilities have transformed the way we work, create, and communicate. Whether you're writing a blog post, creating a video, or designing a graphic, AI tools can likely be used to benefit you in some way.
In this blog, we break down how AI is shaping content creation across four main categories and AI disclaimers; highlighting accessible tools in each area to help you achieve your content creation goals:
Idea Generation Through Powerful AI Search Engines
AI-powered search tools go beyond typical web searches. They can summarize information, brainstorm ideas, answer complex questions, and help you uncover market trends. Powerful AI can do all of this in a fraction of the time it would take using traditional search, where you have to sift through countless web pages. In essence, AI search engines are like magnets helping you find the needle in the haystack.
Some AI tools include:
ChatGTP: A great tool to help you create content outlines, brainstorm ideas and even compare competitor strategies.
Gemini: A tool deeply integrated with Google, it can pull real-time data to help you research and generate ideas.
Deepseek: A similarly powerful tool designed to help you generate ideas for content quickly and efficiently.
When using artificial intelligence to generate idea prompts, it’s important to provide AI tools with a clear subject, context, audience, tone, and perspective. For example; instead of asking a vague question like “How do I use HTML?”, you can get a far better fit using best practices by asking “As an experienced SEO specialist, can you walk me through how to optimize HTML code for SEO in a way that’s easy for someone with zero coding experience to understand?”
Disclaimer: Ideas provided by AI can be generic. It is recommended to be used as only a starting point, and the onus is on the user to further develop these ideas. AI us unable to remove bias found in its search.
Images and Illustrations: Cannot be Copyrighted
Leverage AI tools to quickly and efficiently convert words into images. Today’s AI platforms can generate stunning graphics and brand-consistent social media posts. These tools empower even non-designers to create professional-looking visuals and easily customize them to match exactly what you're looking for.
Some AI tools include:
Canva Magic Studio: Canva’s AI suite features Magic Design, Magic Write and Magic Edit. This suite within Canva Magic Studio can make it much faster for marketers and small businesses to create high-quality illustrations.
Midjourney: A tool that creates original AI-generated art from text prompts. It's the tool perfect for visual storytelling, branding and abstract or memorable imagery.
Disclaimer: There are content ownership concerns when it comes to AI-generated imagery. The onus is on the user to adhere to copyright laws.
Writing and Proofreading: Optimized for Your Needs
From emails to social media posts to full blog articles, AI writing tools can help you draft and optimize your content exactly the way you want. This includes adjusting tone, phrasing, and ensuring brand alignment.
Some AI tools include:
Copy.ai: Generates content such as meta descriptions, SEO titles, or email subject lines.
Jasper: A content generator that supports tone, brand voice and marketing strategy. It's an ideal tool for blog writing and campaign development.
Disclaimer: To achieve high-quality results, users must provide descriptive and detailed inputs, even so, it is worth noting that products of AI should not be directly copied and pasted into your work.
Video Generation: Script to Screen
AI can create high-quality videos where, in the past, a full production team was required. AI can generate animations, voiceovers, music and footage.
Some AI tools include:
InVideo: Turns scripts into polished videos with stock footage, music and templates.
Synthesia: Lets you generate avatars that can speak your script in a multitude of languages. Examples where this can be effective are in training or informational videos.
Murf: Offers natural-sounding AI voiceovers in a variety of tones and accents. It can be used as a voice overlay in narrations, podcasts, or any media that requires a voiceover.
Disclaimer: AI can create a disconnect, especially if the audience is seeking for human experience and uniqueness.
AI Disclaimer
Why is an AI Disclaimer important?
While there are currently (as of December 2025) no official regulatory frameworks in Canada specific to AI, it is highly encouraged by the Government of Canada that businesses communicate when and where AI has been involved in tasks such as writing emails, generating images or videos, writing code, and much more. It’s best that those who are using AI for their website and marketing materials get used to disclosing this now, as there are sure to be laws passed in the future to ensure safety, transparency and accountability.
Besides the legality of it, what might be even more important is the way it may impact your audience's view of your business. While AI might help with workflows, complete tedious tasks, and speed up manual processes, your customers might feel deceived or lied to (and question the authenticity of your business) if AI-generated content is not clearly disclosed.
When should I use an AI Disclaimer?
You have to decide for yourself and your business when and where to disclose the use of AI, since there are currently no strict regulations. While minor enhancements may not require explicit labelling of AI-generated content, it is recommended that very clearly manipulated imagery used in your advertisements, AI-generated videos on your social media or chatbots on your website, to give a few examples, should most certainly be disclosed to ensure there is no confusion or distrust sown. Here’s a breakdown:
Social Media
It is recommended that you disclose AI-generated content in the caption of any posts using AI in the following instances:
Any and all posts that feature either heavily AI-edited or generated imagery within reason. If you use AI for small touchups or to expand a real image to fit a certain size, disclosure is not explicitly needed. Use your discretion.
AI-generated videos should always be disclosed to maintain transparency.
AI-generated copy (like your captions and comments) should also be disclosed.
Your Website
Add a disclaimer to your website footer and terms and conditions page if you use any AI-generated:
Copy on any of your webpages
Images or videos on any of your webpages
Products (such as print or artistic materials)
Use an AI chatbot assistant
If you can, disclose this in the chat box itself so it is obvious to your web visitors when they begin a conversation.
Other Marketing Materials and Communications that Feature AI content:
In emails, add a disclaimer in your email signature or footnote of the email content so your recipients can be aware that you may be using an AI assistant to either send communications for you or to help you with writing responses.
For Advertisements and campaigns with AI-generated content, either add a small disclaimer in the footnote of the advertisement itself or include one in your press release
Restaurant Menus or product images that are either heavily edited or completely AI-generated should always have a disclaimer to avoid misleading your clients.
Sample AI Disclaimers
Here are some simple AI disclaimers you can use as a base for your business. Disclaimers don’t have to be long-winded; they just need to state what was generated and why. It’s recommended to include an assurance that the AI-generated content was edited and reviewed by a human to ensure accuracy and authenticity is still important to your business. It should also be easy to find on your social media, website or other branded content.
General AI disclaimer for copy:
This content was generated using AI. While we strive for accuracy, we encourage readers to verify important information. We use AI-generated content to increase efficiencies and provide certain insights, but it may not reflect human expertise or opinions.
Chatbot disclaimer:
Our customer support chatbot uses AI to assist you. Responses are generated automatically based on your input. For specific concerns or complex issues, please contact our team for further assistance at (XYZ).
Image and Video disclaimer examples:
The script for this video was drafted with the help of artificial intelligence and was reviewed and fact-checked by our human production team.
This image was generated/edited using artificial intelligence and was reviewed and fact-checked by our human production team.
If there's anything you take away from the blog post, remember that AI tools make it easier for marketers to generate ideas, create visuals, write content, and streamline workflows. With strong prompts and clear instructions, AI can speed up your work and spark creativity, but it is still your expertise that shapes the final result. As AI becomes more common, transparency also matters. Adding simple disclaimers helps maintain trust and prepares your business for future regulations. Use AI as a helpful assistant, not a replacement, and pair its speed with your own knowledge and judgment.
