Marketing Career Growth in Canada: How Salaries Are Evolving with Increased Demand for Digital Expertise
Reading Time: ~3 Mins | Written By: Claire Ye
Demand for Digital Marketing Roles
In 2025 digital marketing roles are more crucial than ever for businesses to survive. Data from Vicinity Jobs shows an 11.56% increase in job postings for entry-level digital marketing positions just over the past year, highlighting the sector’s stability. At the same time, salaries are on the rise, with the average minimum salary in the field increasing by nearly 8%. This surge in job postings and wages highlights the growing demand for marketing professionals, even as other sectors in the Canadian job market tighten.
With the national unemployment rate rising by 1% in November 2024 compared to the previous year, and overall job postings down by 2.35% from 2023, marketing stands out as a resilient and in-demand field. However, this compensation growth reflects a shift in employer expectations—they’re looking for well-rounded “Digital Marketing” professionals rather than candidates with narrow, specialized training.
As digital marketing evolves at a rapid pace, it’s reshaping how businesses engage with consumers and driving demand for skilled professionals. If you've recently searched for jobs in the field, you’ve likely come across titles such as “Digital Marketing Specialist” or “Digital Marketing Coordinator.” But what does digital marketing actually mean to you? SEO? Digital ads? Social media? Or all of the above? And more importantly, what does digital marketing mean to the company that is hiring?
Types of Digital Marketing
The reality is: digital marketing is a broad term that covers eight key categories:
Affiliate Marketing – Earning commissions by promoting other companies’ products or services.
Content Marketing – Creating and distributing valuable content to attract and engage an audience.
Email Marketing – Using email campaigns to nurture leads, boost sales, and maintain customer relationships.
Marketing Analytics – Measuring and analyzing marketing performance to optimize strategies.
Mobile Marketing – Reaching audiences through mobile devices via apps, SMS, and mobile-friendly ads.
Pay-Per-Click (PPC) – Running paid ad campaigns where advertisers pay per click or impression.
Search Engine Optimization (SEO) – Optimizing websites to rank higher on search engines like Google.
Social Media Marketing – Leveraging platforms like Instagram, LinkedIn, and TikTok to build brand awareness and drive engagement.
And here’s the catch—higher salaries come with higher expectations. Employers are looking for candidates with a broad skill set, often requiring expertise in multiple areas like email marketing, SEO, and digital advertising. Gone are the days when having a single specialization was enough to land a top job. Today’s job market favours versatile professionals who can wear multiple hats. These individuals should be able to strategize, analyze data, optimize campaigns, and create compelling content—all while staying up to date with evolving trends and technologies.
Companies want marketers who can adapt quickly, think strategically, and bring a mix of technical and creative skills to the table. As demand grows, so does the need for well-rounded professionals who have knowledge in multiple areas of expertise to help drive measurable business results.
Stand Out in a Competitive Job Market
So, how do you stand out in a competitive job market—especially if your post-secondary education didn’t cover all aspects of digital marketing? That’s where providers like Jelly Academy's Digital Marketing Bootcamp and Growclass come into play. These providers offer up-to-date industry training and certifications to give you all the information you need to be successful in the digital marketing world.
Jelly Academy is designed as a one-stop shop for upskilling, this bootcamp provides in-depth training from industry experts, hands-on experience, and a recognized certification to boost your credibility. In just ten weeks, you’ll master the fundamentals of SEO, social media, public relations, email marketing, Google Ads, and growth strategy—equipping you with all the tools needed to become a well-rounded digital marketer. With practical assignments that mirror real-world industry demands, you won’t just learn the theory—you’ll graduate with the confidence and expertise to apply these skills in a professional setting.
Growclass specializes in Growth Marketing, offering practical, expert-led courses that get you fully certified in just six weeks. But it’s more than just an educational program—it’s a thriving network of industry professionals. With mentorship, a supportive community, and real-world content, Growclass empowers you to grow your skills and advance your career.
Both offer the opportunity to participate fully funded. Through partnerships with the Canadian government, initiatives like ISET for Indigenous peoples and UpSkill Canada for specific industries make these courses accessible at no cost. Check with each program to see if you qualify for funding.
Ready to future-proof your career? It’s time to level up your digital marketing skills.
