How To Start A Digital Marketing Career This Year
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There has been a lot of fuss about making the right choices and building a successful career in digital marketing.
But rarely anyone gives a complete in-depth roadmap that you can use in 2021.
Unlike before, you don’t have to spend thousands on building an agency first and then attracting clients to start earning money.
It’s the other way around. You need skills, you need hard work and this article, which will show you where should you spend most of your time to find an entry-level digital marketing job from home in your first month.
Sounds good? It’s going to sound much better. By the end of this article you will learn about:
What is Digital Marketing?
Is Digital Marketing A Good Career Option?
Digital Marketing Salary In Canada
Step-By-Step Guide To Start A Career In Digital Marketing
Without wasting any of your productive time here, let us begin with...
What is Digital Marketing?
Digital marketing, online marketing or internet marketing is a way of promoting a product or a service on the internet. This could be through running ads, creating a website, through social media, through emails as well as through Whatsapp.
The aim of digital marketing is to reach the audience that has the highest probability of becoming a customer, rather than appealing to the masses. This cut down the cost of marketing, as well as bring more customer than the traditional marketing methods
Moreover, there are various types/parts of digital marketing. The most in-demand ones are the
Social Media Marketing
Content Marketing
Email Marketing
Website & SEO
Inbound Marketing
You can learn more about them in our recent article Best Courses for Digital Marketing in 2021
Is Digital Marketing A Good Career Option?
Today the internet is a never-ending thread of information that has millions of websites and businesses looking for their potential customers. In this case, digital marketing jobs are increasing regularly and demand is growing at a rapid pace.
Preparing for a career in digital marketing today like investing in a secure job in future. Be it a retail store in the town or a brand discovering a new way of marketing, all are looking for a good digital marketing specialist that can help them grow.
And if you can do that, they are paying you well.
But how “well” actually?
Digital Marketing Salary In Canada
The following report by Payscale shows that the average salary of a Digital marketing specialist in Canada is c$50,793 per year.
Moreover, this salary can also increase or decrease on the basis of your digital marketing specialization. Have a look at some more data by payscale.
The most popular skills for digital marketing specialists are
Email Marketing
Search Engine Optimization
Google Analytics
Social Media Marketing
With email marketing being the most highly paid digital marketing skills. Not just that if you have additional skills like:
Adobe Photoshop
Web-design
Pay-per-click analysis
Content management
Customer relationship management (CRM)
You can see a good hike even if if you are at an entry-level digital marketing job. You can even freelance your service after getting some experience which can either be a part-time hustle or a full-time commitment as per your choices and skills.
With that in mind, let us get back on track to learn Step-by-Step Guide To Start A Career In Digital Marketing.
Step-by-Step Guide To Start A Career In Digital Marketing
Learn The Fundamentals Of Digital Marketing
Earning without learning is not possible. You need to earn your skills first and in the case of digital marketing, it starts with the fundamentals. Fundamentals skills evolve understanding the customer, building the right marketing strategy, choosing the right digital marketing channels and every other little detail that can make you a digital marketing specialist.
And if you want to learn that, the best digital marketing course in Canada is a 6-Week Digital Marketing Program by Jelly Academy. It is a live online session of more than 18 hours spread across 6 weeks, where a beginner can learn everything about digital marketing.
Through this course, you will be learning about the most in-demand digital marketing skills which are:
Social Media Marketing
Public Relation
SEO
Google Ads
Facebook & Instagram Marketing
Google Analytics
Moreover, by the end of this course, you will also have certificates from Facebook, Google, SEMRUSH, Hootsuite and more. Have a look at the next available session and schedule it now.
Pick A Niche To Specialize It
As a digital marketing specialist, one may wish to become a master of everything, but that shouldn’t be the case. Look out for your strengths as well as your interest and start learning more about them to grow your career in digital marketing.
In the best-case scenario, you will have more knowledge than an average digital marketing aspirant. Hence making you a digital marketing specialist already.
It will always be better to master one skill than being average in everything, Surely you must be aware of the other parts of digital marketings job, but building strength of your own will give you an edge.
As a digital marketing specialist, you can simply master
Social media marketing
Email Marketing
Content Marketing
Or any other part of digital marketing that you may like.
Build A Social Presence
In the world of social media, your social presence is a key to how people can learn about your skill and help you get a digital marketing job.
Moreover, a social presence will help you with your personal brand which is always helpful in starting and growing a career in digital marketing.
To begin with, make sure you have an active account on all major platforms. This includes Facebook, Instagram, Twitter and most importantly LinkedIn.
LinkedIn is more than just a job-finding platform. It is the place to build real professional connection, engage with them and grow a professional network to help each other.
A good network will always give you an advantage, as people would prefer contacting you for a digital marketing job than an unknown.
Again, have a good social presence and grow your network even before you start your career in digital marketing. This will be helpful in getting your first entry-level digital marketing job.
Have A Portfolio
A portfolio is a collection of all your work in one place which can make it easy to go through and determine your skillset.
A portfolio can be a website, or even your social media (preferably LinkedIn). While most of the digital marketing specialist has stated the benefits of having a personal website, a simple social portfolio will also be great at the beginning of your digital marketing career.
Having a portfolio builds trust, as it shows that you are aware of the work you are applying for.
Remember, building a career in digital marketing is great, but at the same time competitive. So make sure you are sharing every best piece of your work with your potential client. And the best way to do it is by creating a good portfolio.
Landing A Job
In the world of startups and entrepreneurs, people often undermine the importance of a job. Especially, if you are going to start a career in digital marketing, a job can give you a hands-on experience of what to do when things go south.
Also, you will always find someone or another who has much more experience in some way. Regular interaction with them will help you become a digital marketing specialist and grow your career rapidly.
In order to land your first digital marketing job, you will have to make some efforts. Firstly, make sure that your technical knowledge is strong and ready for real-life action.
You may take the help of your LinkedIn network to start a career in digital marketing, as it is a much easier and quicker way to learn about new entry-level digital marketing job on such a professional platform.
Secondly, practise your skills on a personal level. A portfolio is a collection of your work and not just the collection of the work you did for a client. Even if you can show a dummy work you did for practice, it can be good enough to land you a job.
Share New Experience And Learnings
Once you have got your first entry-level digital marketing job, it is time to start boosting your career in digital marketing. For that, as you are learning and interpreting new aspects of your job start sharing it with your network.
Be involved with them and share your new achievements. Even if it is as small as learning a new thing. The more people hear from you, the more relevant you become. But make sure you are sharing quality content at the same time.
Every new learning and experience will prepare you for your next big step towards promotion or a freelance career that most people are opting for.
Reach Out With An Offer
Be it a freelance pitch or asking for a promotion at your job, it’s your part of the deal to reach out to them and make an offer. Remember that it’s always no until asked, so step out, give 200% in the job you do, deliver results and make an offer.
In order to truly grow your career in digital marketing, you need to be goal-oriented.
You will achieve it or you will miss it, either way, the learning never stops. Hence make sure that you are always open to learning. A successful career in digital marketing is learning and growing every single day.
Have Bigger Goals
And in the end, have bigger goals. When you start your career in digital marketing make sure you are committed to learning.
The more you learn, the higher your graph goes. Moreover, if you are looking to learn from experts, enroll now for the Digital Marketing Bootcamp by Jelly Academy.
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