Best Courses for Digital Marketing Career in 2021
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A successful career is a result of the right learnings at the right time. And if you are reading this, the best learning for you is an in-depth course for a digital marketing career.
But wait. You must be asking, What courses do I need for Digital Marketing?
And in this article, we are sharing exactly what you need. Here, you will learn:
Basics about Digital Marketing
Types of Courses for digital marketing in 2021
Best Digital Marketing Courses (Free & Paid)
How to start your career in Digital Marketing
By the end, you will have a career plan in your hand and a next step to execute it. If you are ready, let us begin.
Basics About Digital Marketing
In definition, Digital marketing is a way of promoting a product or a service on the internet to a specific group of an audience using online tools that can help a business grow.
In addition, you may also learn that there are various parts of a digital marketing career. The most common ones are:
Building Digital marketing strategy
Running online ads
Building a brand website
Creating blogs & article to promote a brand
Posting and interacting with the right audience on social media
Sending Email for more sales or conversion
And everything which can help a business grow.
Moreover, in a digital marketing career, it is part of your job to stay updated with the trends and use them to help a business or a brand achieve its goal. Some of the recent trends are TikTok marketing, Twitter Marketing and to be coming soon is Clubhouse marketing.
And just like other careers, you might not have to master everything in digital marketing. You can learn basic about everything, pick a niche that appeals to you the most and starts building your digital marketing career in it.
Here are the best types of courses for digital marketing in 2021 that we highly recommend.
Types of Courses for digital marketing in 2021
Broadly there are 5 types of courses for digital marketing in 2021 that you can enrol in. These are:
Digital Marketing Masterclass
The first type of course for digital marketing in 2021 that one must know about is the digital marketing masterclass. As a beginner, it is very important that one has a good grasp of every field of marketing.
Enrolling on a digital marketing masterclass will give a hands-on experience about every real-life situation and prepare you for a digital marketing career from the start.
It will cover everything about online marketing, strategy and helping a business grow.
Social Media Marketing
Promoting a brand or service on a social media platform is a part of social media marketing. Simple right? It is among the most valuable and the most important course for digital marketing career and its impact is growing every day.
More and more people are using social media more than ever, and brands all over the world are eager to use this opportunity. They need an expert like you who can create posts, run social media ads successfully, engage with the audience and help them achieve their goals.
It is both a creative and analytical job, where you will be handling their social media accounts and engaging with the audience as a brand representative.
Content Marketing
Where social media is an analytical and creative job, content marketing is majorly focused on the creative part. The “content” can be anything varying from blogs, images, videos, and now even audio.
The most common type of content is text-based, but it varies from one business to another. In content marketing, you will have to determine the type of content that is the best fit for a brand and create it to reach the right audience.It is among the most in-demand skill that you must learn before you start your digital marketing career.
Website & SEO
Website creations and SEO are our last pick for the courses types of courses for a digital marketing career in 2021. There are millions of website out there, and millions are being more to be created in the upcoming year.
Moreover, with time you don’t even need intense coding skill to create a basic website.
But the main job would be SEO. It stands for Search Engine Optimization and it determines the ranking of your website. The higher you rank, the more people come to your website, hence more chances of conversion.
It will be part of your job to make a website rank highest in the google search result and bring the right traffic that converts as a customer.
Inbound Marketing
Where digital marketing is specified to a digital medium or mediums, inbound marketing is a complete marketing approach. In it, all the mediums direct, indirect, online, offline, and everything are grouped together for better results.
It is among the most complex digital marketing courses and takes time and experience to master it successfully. Once you prove yourself eligible as an inbound marketing expert, getting a job will never be an issue.
But do remember it’s not for beginners. You must surely start it by going through the basic digital courses that we have shared right in this article.
Best Digital Marketing Courses (Free & Paid)
Now that you are aware of the types of courses for digital marketing in 2021, here are the best courses you can enrol in. Learn about every one of them here, and choose the best fit for you
Best Course for Digital Marketing Career
Digital Marketing 6 Week Program by Jelly Academy
If you are a beginner or have just a little knowledge in the field this course for digital marketing in 2021 can be your career guide.
You will learn about almost every essential type of courses for digital marketing in a detailed manner in a live session by an expert from the comfort of your home.
The program is seamlessly divided into 6 productive weeks where you will learn Social media marketing, PR marketing, SEO, Google Ads, Facebook and Instagram Ads and Google Analytics. At the end of the course, you will receive up to 6 industry-accepted certificates from Google, Facebook, Hootsuite, SEMRUSH and eligibility for more.
Best Social Media Marketing Courses
Hubspot Social Media Marketing
Hubspot academy provides a pre-recorded course on social media marketing, which covers the basics and some advanced skills at the same time. It is among the most recognized course on social media marketing and provides a certificate after the completion of the course.
Hootsuite
Another course that can really be helpful in your digital marketing career is the social media marketing course by Hootsuite. Hootsuite itself is a great social media management tool, and the course has made it much more fluid to understand.
It will teach you about building strategy, growing engagement, bringing new followers and the business management skills that you need.
Best Content Marketing Course
Hubspot Content Marketing
Just like social media marketing the free course provided by Hubspot can be a game-changer for beginners. The importance of content, creation, management and scaling of business with content are all part of this course.
If you are looking for your first step in your digital marketing career as a content marketing expert, this could be it.
The Blueprint Content Marketing
The next best course for digital marketing, specifically content marketing is the Blueprints Content Marketing course.
It has a total of 12 modules that take you through every single aspect of content marketing step-by-step.
The course is paid but the value you gain is worth every penny you invested from day one. Moreover, the course is regularly updated and gives lifetime access to its slack channel.
Best SEO Course
SEMRUSH SEO course
When it comes to SEO, the SEMRUSH SEO course is the one that stands out the most. It is a compilation of 14 videos, you understand SEO from beginning to end. Moreover the course after the course completion, you also get a SEMRUSH certificate which can really be helpful in your career.
Click Minded SEO Training
And for our final course for digital marketing, especially the SEO marketing course will the Click Minded SEO Training course. It is among the most specialized SEO course which has already helped over 8700+ startups and agencies to grow. As a beginner, learning from such an expert and really boost your digital marketing career.
How to start your career in Digital Marketing
After the completion of the types of courses for a digital marketing career, you will have good knowledge about what a digital marketing career truly is. This little experience is great to land an internship at the least a job at its best.
Moreover, if you really devote your efforts to learning digital marketing, you can even begin your career as a freelancer. But more on it some other day. Till then, you can learn about the top 10 best digital marketing courses online in 2021.