Best Practices for Great Landing Pages
Reading Time: ~4 Mins | Written By: Sean Imoo
In digital marketing, landing pages serve as the frontline for converting website visitors into leads or customers. Crafting a high-performing landing page requires attention to detail and adherence to best practices that maximize conversion rates. With only a couple of seconds of your user’s attention to work with, it’s imperative to create a landing page that quickly captures attention, communicates value, and compels visitors to take action. In this blog post, we'll delve into five essential strategies for creating landing pages that captivate audiences and drive tangible results for your business.
Clear and Compelling Headline
The headline is the first element visitors encounter on your landing page, making it crucial for capturing attention and communicating your offer's value proposition succinctly. Craft a headline that resonates with your target audience, addresses their pain points, and clearly articulates the benefit of engaging with your offer. By making the headline compelling and easy to understand, you'll encourage visitors to explore further and take the desired action.
Notice here how Netflix’s headline is so simplistic, yet effective. In just a few words, they have effectively communicated their value proposition and utilized subheadings to further enhance their messaging.
Concise and Persuasive Copy
Once you've captured your audience's attention with a compelling headline, the body copy of your landing page should reinforce the value proposition and compel visitors to convert. Keep the copy concise and focused, highlighting the key benefits of your offer and addressing any potential objections. Use persuasive language that resonates with your audience's needs and desires, guiding them towards the desired action with clarity and conviction.
Calm demonstrates how you don’t need big blocks of copy to communicate your key messages. By utilizing short sentences and using subheadings to create different sections, they effectively break down information into easily digestible chunks that are just as easy to skim.
Strong Call-to-Action (CTA)
A clear and compelling call-to-action (CTA) is essential for guiding visitors towards the next step in their journey, whether it's signing up for a newsletter, requesting a demo, or making a purchase. Design your CTA to stand out visually on the page, using contrasting colors and bold typography to draw attention. Be specific with your CTA text, clearly indicating what action visitors should take and what they can expect as a result. By making the CTA prominent and enticing, you'll increase the likelihood of conversions and drive measurable results.
In addition to a strong heading and effective copy, what stands out on the landing page is the ultra-enticing call-to-action (CTA). Everything on the page encourages you to enter either your company’s name or your competitor’s name, giving you a taste of what SEMRush has to offer.
Clean and Professional Design
The design of your landing page plays a significant role in shaping visitors' perceptions of your brand and influencing their decision to engage with your offer. Aim for a clean and professional design that aligns with your brand identity and creates a positive user experience. Use whitespace effectively to enhance readability and guide visitors' attention towards key elements such as the headline and CTA. Incorporate visually appealing images or graphics that support your message and reinforce the value of your offer. By maintaining a cohesive and visually appealing design, you'll instill confidence in your audience and encourage them to take action.
What is so impressive about this landing page is how Goby was able to take the seemingly mundane toothbrush and elevate it into a trendy, must-have product through high quality assets, bold colours, and a well-thought out flow throughout the landing page.
A Responsive Layout
With an increasing number of users accessing the internet on mobile devices such as smartphones and tablets, it's essential to ensure that your landing page is optimized for mobile responsiveness. A responsive layout ensures that visitors can easily navigate and interact with your landing page regardless of the device they're using. Prioritize mobile responsiveness in your design, testing your landing page across various screen sizes and resolutions to ensure a seamless experience for mobile users. By catering to the needs of mobile visitors, you'll maximize engagement and conversions, ultimately driving results for your business.
Whether you are accessing Uber’s landing page on desktop or mobile, the page has been optimized for both, ensuring users have a seamless, yet consistent experience regardless of their device.
Creating high-performing landing pages requires careful attention to detail and adherence to best practices that maximize conversion rates. By implementing the five strategies outlined in this blog post – crafting a clear and compelling headline, using concise and persuasive copy, designing a strong call-to-action, maintaining a clean and professional design, and prioritizing mobile responsiveness – you can create landing pages that captivate your audience and drive tangible results for your business.
Ready to elevate your landing page game and supercharge your conversions? At Jelly Academy, we are here to guide you through every step of the digital marketing process, providing you with the tools and knowledge to achieve success across various channels, including landing pages, social media, digital ads, and more! Discover how our Digital Marketing Bootcamp can empower you to excel in the ever-evolving digital landscape, or contact us today!
