5 Important Website Ranking Factors To Watch Out For
Reading Time: ~3 Mins | Written By: Jason Serafica
Want to know which ranking factors are crucial to increasing your website’s organic traffic? The world of SEO is constantly changing, which makes it very important for digital marketers to implement SEO best practices to maximize website traffic.
5 Crucial SEO Ranking Factors
Backlinks
Content Quality
Technical Optimizations
User Experience
Social Signals
By considering these 5 crucial SEO ranking factors, you’ll be able to ensure that your website is properly optimized for search engines; essentially driving organic traffic and long-term SEO growth.
1. Backlinks
The importance of a backlink strategy is fundamental for an effective SEO. Digital marketers must prioritize quality over quantity when it comes to ginning backlinks. In fact, backlinks act as a “vote of confidence”; it indicates that your website is high value, authoritative, and relevant to the industry.
Note: Registering for business listings are a great way to build credibility and set a strong foundation, especially for local search.
With that being said, a strong link building strategy is an essential factor to search rankings. Ensure that the referring website is relevant to your business and services you offer to maximize credibility and long term SEO growth.
Increase website authority within a specific industry
Indicates content relevance and valuable information
2. Content Quality
One of the most important factors when it comes to search engine rankings, is content quality. Providing quality content ensures that you maintain a user-first mentality, providing valuable information to the right users.
Publishing quality content can also attract backlinks which will increase your overall domain authority. Moreover, a strong content strategy allows for opportunities regarding keyword targeting, which will allow search engines to identify how your content is relevant to the search query; generate traffic in the long term.
Increase Website Traffic
Attract Backlinks
Opportunity for Keyword Targeting
Exceptional User Experience
3. Technical Optimization
Digital marketers must prioritize a proper technical optimization strategy for SEO. The basics of implementing on-page optimizations allow search engines to easily discover, analyze and show your webpages on the results page. Some specific optimizations you may want to analyze are page titles, meta description, headings, website security, structured data implementation and more.
Additionally, a technical strategy can also impact the overall user experience. Specifically, you can analyze opportunities to speed up the website and improve user navigation. Therefore, by prioritizing technical optimizations as part of your strategy, you’ll be able to see noticeable SEO growth.
Improves the process of search crawling, indexing, & ranking
Optimize page visibility on the results page
Ensures website is secured
Boost overall user experience (load time & navigation)
4. User Experience
User experience can impact overall SEO performance through engagement and other related behavioural metrics. By prioritizing a strong user experience, the website is able to target and provide direct value to users; less drop-offs, exit rates, etc.
Additionally, a significant factor of UX is ensuring that the website is well optimized for mobile users. Why? This is because search engines usually prioritizes the mobile version of the website, when it comes to indexing and ranking pages.
Supports long term SEO growth through user behaviour
Emphasis on the users need & providing direct value
Ensures that the website is optimized for mobile users
5. Social Signal
The amount of social signals that a website receives is a factor that could indirectly affect long term SEO growth. Social signals refer to the amount of social engagement a brand has on social media platforms.
Essentially, the more people that talk about your business, the higher chances you’ll have of users visiting your website. This correlates to human interaction which indicates providing quality content.
Affects search rankings indirectly and supports long term growth
Boost brand awareness and website traffic
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