About Digital Marketing

The process of marketing through the use of digital platforms.

Digital marketing emphasizes on promoting businesses digitally, creating a sense of emotional response, direct connection, and personalized digital experience for the target audience.

Implementing a digital marketing strategy allows businesses to access measurable and optimizable insights, which can be used to strengthen the relationship between the target audience and the business.

Benefits of Digital Marketing

two men sitting at round table with laptops — Benefits of Digital Marketing

Low Cost + High Return On Investment
Businesses spend a fraction of their budget on marketing initiatives every year. This is an issue for small businesses who may have a limited budget to spend. With digital marketing, cost-effectiveness becomes an advantage. You can start with little to no-cost and still have a high return on investment, both of your time and money!
For instance, registering for a listing on Google, direct email marketing campaigns, and posting updates on social media can come with zero cost. Going the extra mile, and implementing a digital ads strategy can cost a few bucks based on your goals, yet still far more cost effective than traditional marketing.
Measurable Insights
In addition to high return on investment, digital marketing allows you to easily measure your marketing campaigns and track performance at all times. For example, Google Analytics provides data on how long users stay on your website, where they exit, which digital platforms they came from, and track goal conversions easily.
Measurable insights allow businesses to strategize based on what the customers want, and better understand their point of view.
Strategy Can Be Optimized
Moreover, the information regarding customer behaviour and interaction with the business, allows for a comprehensive approach to optimization. If a digital ad is performing well, you can easily adjust and invest more to generate better results.
This is an advantage when compared to traditional marketing because it creates a far more productive and efficient way of strategizing.
Build Brand Awareness + Reputation
With all the access to insights and personalization of customer experience, digital marketing can increase brand awareness and improve reputation. We live in a digital world, where building trust can start through digital channels.
Think about the last time you’ve made a purchase based on the reviews you’ve read about a product - the excitement and trust you feel is all because of an effective digital marketing strategy.
Specific Consumer Targeting
As mentioned, digital marketing provides a comprehensive approach to consumer targeting. Businesses are able to tailor their marketing initiatives based on what the customers want; position the company and the service as the primary solution to their problems.
Specific consumer targeting is based on the initial reaction of the target, to maximize business growth and overall the return on investment.

What Does A Digital Marketer Do?

man working at desk with laptop — Role of a Digital Marketer

A strategist that can stay updated on current digital trends and other industry related content
Analyzes performance data and creates a strategy based on actionable insights
Develops effective communications with consumers through emotions using digital tactics + evokes trust with a deep understanding of target audience
Utilizes a strategy that improves business performance and supports growth through other marketing strategies

Digital Marketers have a strong knowledge of the following areas to best support business growth:

Social Media

Able to identify target audiences based on unique social media channels. Overall, digital marketers can build brand awareness, while understanding how to utilize the proper channels to support the entire digital marketing strategy and increase business growth.

Did You Know?

The number of social network users worldwide will be about 4.41 billion in 2025 (Statista, 2021)

Search Engine Optimization

Digital marketers implement a strong SEO (Search Engine Optimization) strategy to help businesses rank #1 on search engines like Google. An effective SEO strategy can build trust, credibility and generate website visitors.

Did You Know?

92.96% of global traffic comes from Google search, Google Images, and Google Maps. (Sparktoro)

Google Ads

Google’s advertising platform allows marketers to specifically target audiences based on the campaign goals. Digital marketers understand how to effectively segment audiences to avoid wasted ad spend.

Did You Know?

Four times as many people are likely to click on a paid search ad on Google (63%) than on any other search engine — Amazon (15%), YouTube (9%), and Bing (6%). (Clutch)

Facebook + Instagram Ads

Other than social media, digital marketers dive deeper into Facebook & Instagram ads to maximize business growth. They understand how to incorporate the proper optimizations and testings for the specified campaign.

Did You Know?

60% of people claim they discover new products on Instagram. (Instagram Business)

Google Analytics

Digital marketers highlight the importance of website traffic and how it can help increase conversions. By understanding user behaviour, marketing channel performance, tracking goals, and other insights about the customers, the business can create an effective strategy and optimization plan to best personalize the user experience.

Did You Know?

88% of marketers uses and analyzes data to improve their understanding of customer behaviour (Forbes)

Public Relations

Implementing a successful PR campaign can generate memorable success for the business. Digital marketers understand how to position businesses as a thought leader in the industry through press releases. Including but not limited to traditional media, influencer partnerships, experiential and more.

Did You Know?

89.2% of marketers who tried influencer marketing found it to be an effective channel. (Social Publi)

Become A Certified Digital Marketing Professional

The increasing demand for digital marketers continues to increase more than ever before. Becoming certified in digital marketing will help boost your resume, level up your digital skills, and ensure that you stand out within the job market.

people looking at computer discussing — Digital Marketing Certification

Did You Know?

Over 94% of Jelly Academy grads who are without employment get a job within 4 months of graduation.
Additionally, over 82% with existing employment get a raise or promotion within 6 months of graduation.

Start your career in digital marketing today! Learn from industry experts and upgrade your digital skills in just 6 weeks.

Start A Career In Digital Marketing

What Is Digital Marketing?