Using Pinterest Trends for your Digital Advertising Strategy
Reading Time: ~2 Mins | Written By: Cheryl Goeres
Each year, Pinterest publishes its Pinterest Predicts report. This detailed report predicts what the top trends on the platform will be for the following year, which makes this report one to read when planning for 2023 Skeptical? 80% of the report predictions have come true for the last three years.
Not only can you use the Pinterest Predicts report for your organic Pinterest strategy, it can also be a great resource when planning your digital advertising strategy. Use these predictions along with Pinterest Trends to help guide you in your planning.
Creative Inspiration
As an image based platform, content creation and aesthetic is crucial for advertising on Pinterest. Your content needs to be relevant and eye-catching in order to be successful. Using the Pinterest Predicts report, you can dig into the predicted trends to find ones that are relevant to your business and create your content themes around certain topics/themes.
Once you’ve utilized the Pinterest Predicts report and generated themes for your content, head over to the Pinterest Trends page. Here, you can dig into specific search queries that are the most popular surrounding those themes. This will give you an idea of how often those terms are searched, as well as their seasonal popularity. You can also get familiar with the content produced to help guide your creative efforts.
Product Promotion
The Pinterest Predicts report has a list of search terms it predicts are going to see a significant rise in popularity in the next year. These are broken down by industry: beauty, celebrations, entertainment, fashion, financial services, food and beverage, hobbies and interests, home, parenting, travel and wellbeing. Depending on your business, these search terms can be very valuable to your advertising efforts.
You can use these predictions to develop new product ideas or help reframe current product offerings. For example, Pinterest Predicts orange hues will be the biggest colour trend for 2023, especially for weddings. You can use this to guide colour pallets in your creative or in your packaging if you’re launching a new product.
Audience Targeting
Along with predicting the top search terms, the report also predicts the audiences that will be conducting those searches. The audience groups are broken down into: Boomers, Gen X, Millennials and Gen Z.
Combining the predictions with the Pinterest Trends tool can be extremely useful when building out audience targeting for advertising. Using both of these tools, you will be able to see which audiences would be the most likely to be interested in your business based on the trend and predictive data.
Boost Your Business
Utilizing the Pinterest Predicts report in conjunction with the Pinterest Trends tool can be incredibly valuable to your business. Use them to optimize your advertising efforts by targeting the right audience and generating eye-catching content.
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