The 3 Best Email Marketing Platforms for Beginners
Reading Time: ~3 Mins | Written By: Juliana Bermudez
We all know at this point that email marketing is one of the most crucial ways to be in communication with your current and prospective customers. This can be a daunting challenge for those with little to no experience in this kind of communication. We have put together a list of our favourite email marketing management platforms that make it easy for any beginner to get started, and accumulate leads and sales quickly and effortlessly!
1. Mailchimp
Mailchimp is Jelly Academy’s favourite email management platform. Not only is it free to start - allowing you to send 12,000 emails for up to 2,000 subscribers a year - but Mailchimp also offers you email support for the first 30 days after opening your account, and a large number of helpful resources to get you started with ease. Along with these features, when you start with Mailchimp for free you gain access to their automation tools that assist in building eye-catching subject lines and creating 1-step email automation sends.
If you are just getting started with marketing for your business, Mailchimp is also great for creating landing pages, social media posts, social ads, and mail-out postcards, all from one platform by utilizing the content from your emails. There is also a creative assistant and content studio to help you design graphics and house them, plus website templates and domains at your disposal. This is also included in the free plan - so you get a large amount of extremely valuable tools for $0.
2. Hubspot
Hubspot is the #1 CRM platform for scaling businesses and is another user-friendly email marketing software that you can get started with at no cost. Hubspot offers a wide array of services, but for the sake of this blog post, we are going to focus on their email marketing services.
Hubspot's email marketing services include a wide variety of templates using a drag-and-drop builder that you can customize to work for your company. You can also utilize Hubspot's CRM (Customer Relationship Management) Integration to personalize your emails further with merge tags to include subscribers' names, company names, countries, or any other custom information. Like with many major email marketing platforms you can also make use of their send time optimization, drip campaigns, A/B testing, performance analytics, automation tools, and more.
Like Mailchimp - Hubspot offers other services including CRM, automation workflows, signup and popup forms, sales tools, website builders, an operation hub, and more so you can manage all of your marketing efforts in one place.
3. Constant Contact
Although Constant Contact doesn’t have a free plan, it’s worth mentioning as it is one of the most popular email marketing services out there. Starting at $13 a month, Constant Contact’s Core Email marketing plan is great for people getting started with marketing to their customer base. Including
hundreds of email templates, sign-up forms, social media platform posting, Shopify, WooCommerce, Canva and Etsy integrations, reporting, and live chat and phone support - you can’t go wrong.
What makes Constant Contact great for beginners is their available in-house experts that provide results-driven assistance that you may need. Constant Contact also allows you to hire their experts to build your marketing strategy, create your emails, curate content and set up custom reporting for you.
If you aren't ready to commit to Constant Contact - they do offer a 60 day free trial (no credit card required!) to give the platform a try.
Any of these three platforms will guide you to success as you take your first steps into the wide world of email marketing. Interested in becoming an email marketing pro? Check out the Email Marketing Module as part of Jelly Academy’s Digital Marketing Bootcamp.
