5 Important Strategies to Ignite Your Media Presence
Reading Time: ~3 Mins | Written By: Sydney Vardja
We don’t have to tell you that it’s important your brand has a media presence. We live in an era dominated by the media. And the way we see it, if you can’t beat ‘em, join ‘em! But let’s be real… we are ‘em.
Embracing media offers brands the opportunity to spread awareness to diverse audiences. But just because we embrace the media, doesn’t mean it embraces us back.
To ignite your brand's media presence you have to be strategic. From a PR perspective, it’s important that you carefully consider and execute the right tactics to attract the right attention.
Check out these five strategies to ignite your media presence.
1. Pitch to the right outlets and journalists
We’ve said it before and we’ll say it again: effective pitching is everything. If you want media coverage written by the most impressive journalists in the most notable publications, you have to pitch strategically. Ensure the message you’re trying to convey resonates with that specific audience. Be mindful when picking which journalist you’ll pitch to.
Do they write about content related to your brand? Would their audience be interested in your brand? These are key questions to ensure your coverage will hit your KPI’s.
You are in total control of optimizing your media coverage!
2. Leverage connections with industry influencers
Influencers are all over social media, and it’s incredible for those of us working in PR. Collaborating with creators is a unique way to promote your brand to audiences you wouldn’t reach otherwise. Most teenagers don’t read magazines or newspapers. So how do they get their news? Social media! Scrolling on Instagram or TikTok!
Find an influencer who represents your brand values and is reaching your target audience. Reach out for partnership opportunities. And always remember to maintain a positive relationship even after the collaboration has ended. There’s no rule against partnering with a creator more than once!
3. Identify your areas of expertise
Do you have a vegan baking company? Did your team spend months mixing different ingredients to finally land on the most delicious recipe out there? If vegan treats and ingredients are your area of expertise, showcase this! Offer your commentary on the next newsworthy vegan treat story.
Understand when it’s appropriate for your team to comment on certain topics, and leverage your hard earned knowledge to increase media attention.
4. Leverage your blog
Blogs raise online authority, brand awareness, and generate leads. But there’s another reason why you should be blogging on your company website if you’re not already. A growing number of journalists are reviewing blogs on the daily to find interesting angles!
By publishing relevant content, you can turn your blog into a pipeline for interested media outlets. In turn, your brand will be known as credible, which always boosts PR ROI. One last key tip is to provide guest content to other notable blogs. This is a great way to reach new audiences and share knowledge directly linked to your company.
5. Promote your company at important industry events
Attending industry events is an important step to building your brand’s media presence. These events provide the opportunity to learn, connect, and get inspired by leading figures. But they also offer the value of promoting your company and increasing PR.
Meeting audiences, users, and influencers in person, PR professionals use events to build connections and develop relationships. The more relationships you have, the more chances to strengthen your media presence.
Igniting your media presence is one important way to boost PR, but there are tons of other tips and tricks to help you master the industry.
For more information on all things PR, sign up for our Media Relations and Influencer Marketing course at Jelly Academy.
