SEO & Public Relations: Better Together
If you’re not overly familiar with SEO or PR, it may not be clear what the correlation between the two are. SEO, or search engine optimization, focuses on optimizing websites via search engines such as Google.
PR, or Public Relations, is all about how a person or brand is positioned through the lens of the public.
Well, it just so happens that a lot of how a brand is perceived is derived through its online presence, and the more people are talking about a brand (and linking to their pages), the more reputable and trustworthy a brand is considered to be. And that is truly where the crossover between SEO and PR is found.
So, how exactly can you join these two great teams together to yield the best results for your brand? Let’s dive into some.
Optimizing Links in Earned Pieces
A lot of the time, the name of the game in PR is to get other people and brands talking about you. It’s always an advantage to have your website linked within the earned article so that the audience can have a greater understanding of who your business is, but this is also a big benefit for your SEO.
With both PR and SEO teams being reliant on digital content, it’s best that the two teams work together for link optimization, and therefore, allowing the content to be seen by as many people as possible.
With the SEO team being looped into what the PR team is up to, they can easily ensure that all content getting published is working for both aspects of the business! This could look like the SEO team turning on Google Alerts for a certain topic of publication, that the PR team has put on their radar, so that they can quickly assess and request backlinks if necessary as soon as the content is live.
Aligning SEO & PR Content
Ensuring that all your brand’s messaging is aligned not only helps keep things clear for your audience, but can also help content be used for various uses. Being able to use content across multiple platforms is a way to optimize your content’s reach and can be helpful to have on hand for PR pitches and SEO-focused blogs interchangeably.
This can look like repurposing a blog on your website that also doubles as an expert PR pitch that your team may not have thought of before. By doing this, you’re saving time across both teams and getting greater reach out of your content!
Building PR Relationships Benefits SEO
The SEO team is all about building high-quality backlinks for your brand’s website. The relationships built between the PR department and outside sources likely yields a lot of promising leads when it comes to link building efforts.
When both teams can share and work together, it’s definitely building towards the greater success of the brand as a whole.
SEO + PR = Greater ROI
When the great minds behind the SEO and PR departments can come together and streamline efforts, while still focusing on their specialities, the world of content is your brand’s oyster.
Say the PR team identifies new marketing opportunities for your brand, and reaches out to the SEO team to learn about the search behavior data in order to optimize the campaign as a whole, to increase its visibility with the right audience. With the right messaging and defined audience, your campaign will likely see a better return on investment with SEO and PR join forces.
While it may appear at first glance that SEO and PR are completely separate departments, they have a lot of overlap and can be even stronger together! If your teams currently don’t have much collaboration, consider these ideas and see what can happen when the two work in tandem.
It may not happen overnight, but with time, the results these two rockstar teams can produce will give you a leg above the competition.
If you’re interested in learning more about how these two worlds work together, check out our Digital Marketing Bootcamp.
