ChatGPT & The Future of SEO: Will We Still Need Google?
Reading Time: ~3 Mins | Written By: Jason Serafica
ChatGPT is a large language model developed by OpenAI. It is based on the GPT (Generative Pre-trained Transformer) architecture, which is a type of neural network designed for natural language processing tasks, such as language translation and text summarization.
ChatGPT is trained on a massive dataset of text from the internet, which allows it to understand and generate a wide range of human language. As a result, it can respond to a wide variety of prompts and questions in a natural and human-like way.
Fun Fact: The information above was generated by ChatGPT
With ChatGPT’s capability to answer questions, interact with users and generate responses in a conversational way, will we still need Google?
The short answer is yes. Google will remain as the primary search engine that people use to find information. ChatGPT can be used and integrated to other platforms for multiple purposes such as customer service, language translation, answering prompts, and more. However, the AI model doesn’t have the capability to track location, and understand user intent as effectively as Google’s search engine (news, maps,videos, e-commerce stores, etc.).
Digital marketers can utilize Google’s powerful algorithm to position the business as the solution, while the ChatGPT model can be used to assist with answering questions and generating text. Both Google and ChatGPT’s natural language processing technology can be utilized to maximize SEO efforts.
Here are 3 ways you can use ChatGPT to support your SEO strategy:
Writing Content
You can use ChatGPT to write blog posts, articles, titles, product descriptions and more. The AI model is able to provide recommendations and text based prompts in order to help you create compelling written content. ChatGPT can also be used to help summarize long form content, which is great for SEO because it allows users to easily find information and understand the value of the content.
However, the AI model is still improving which could result in some minor grammatical errors. Therefore, it is still important that you double check the information provided and ensure that is relevant to the business.
Keyword Research & Brainstorming
ChatGPT can assist you with keyword research and brainstorm keyword ideas with its powerful deep learning algorithm. The AI model can provide you with a list of keyword ideas based on a given topic.
However, the AI model will not provide you with advanced SEO insights regarding geo-targeting and average monthly searches. In fact, ChatGPT actually recommends using common SEO tools such as Google Trends, Ahrefs and SEMrush.
Generating Text & Answering Questions
ChatGPT’s powerful capabilities enables the model to generate text and answer questions efficiently. You can use its powerful technology to provide more valuable information to users, generate answers to your most frequently asked questions, and even suggest ways you can improve website copy.
Additionally, you can also use ChatGPT to generate enticing meta descriptions, which can help further entice users to visit your website and increase organic search performance.
As a language model, ChatGPT is a powerful tool for digital marketers to boost SEO strategy. It is unlikely that the AI model will replace Google’s complex process as a search engine because its main purpose is to generate text and respond to prompts.
Google’s constantly updating algorithms have the capability to crawl, analyze websites and further understand user intent to provide the most relevant results based on a search - websites, images, videos, news, etc.
With that being said, ChatGPT is not a replacement search engine, but rather an AI model that can be utilized to further boost SEO performance. ChatGPT’s text generation will allow digital marketers to write content, brainstorm keywords, and optimize pages on the website; increase organic search traffic and long term SEO growth.
