5 Effective Call-to-Actions for Instagram Ads
Reading Time: ~3 Mins | Written By: Cheryl Goeres
These days, users are very familiar with ads on social media platforms, so it’s become important to be able to stand out from the crowd of ads. One way to achieve this is through compelling call-to-actions (CTAs) in your Instagram ads.
An effective CTA can encourage users to take the desired action you want and increase your conversion rates. In this blog post, we will explore five effective CTAs for Instagram Ads that can help drive engagement and conversions for your business.
Shop Now
If you have an eCommerce business and you’re running Instagram Ads, Shop Now is a powerful CTA to use. Since it encourages users to take a specific action, it can be very effective. Pairing this CTA with promotions or discounts can make your ads even more effective as it adds a sense of urgency that potential shoppers don’t want to miss out on. When using this CTA, ensure you have a seamless purchase experience on your website to ensure those clicking on your ads are able to easily complete their purchases.
Learn More
If you are running ads that are aimed at building consideration for your brand, product, or service, using the Learn More CTA may be the option for you. This CTA invites users to learn more about your company by directing them to a landing page that is related to your ad such as a blog post or a general overview page of your products or services. It is important to ensure the landing page you are directing visitors to is highly related to the content of your ad. This increases trust for your business as well as increases the likelihood of visitors exploring more of your website.
Sign Up
Depending on your objective for your Instagram Ads, you may want users to sign up for your e-newsletter list or event, which is when you would use the Sign Up CTA. This CTA encourages users to provide their contact information in exchange for discounts, early access to new products, live events, and more. The key for this CTA is to ensure your ad copy clearly communicates what the user will be receiving from you and why it is of value to them.
Download Now
The Download Now is especially effective for businesses that have an app that users can download. This CTA encourages users to download your app or downloadable content that could enhance their user experience, such as an eCommerce business that has an app that makes the online buying process easier. When you are using this CTA, it is very important that you have an easy download process to limit the number of potential drop-offs during that process.
None
No CTA?! When you choose to not have a CTA button, your Instagram Ads will default to having a ‘Visit Instagram Profile’ CTA button. This can be quite effective if you are a new business and are trying to increase your Instagram Profile engagement and followers. This CTA encourages users to visit your profile and view other content you have produced. If your posts have intrigued them, they may follow your page so they can continue to see any future posts. This can be very effective in building your brand community.
Choosing the right CTA is a critical aspect of running Instagram Ads. Before you determine which one is best for your ads, think about the overall objective of your ad.
Are you encouraging users to shop for your products? Do you want them to learn more about your company? Are you wanting to build your e-newsletter list? Have you recently launched a new app? Or, are you wanting more users to engage with your Instagram Profile?
Once you’ve answered these questions, you are ready to pick the most effective CTA for your ad. To learn more about running Instagram Ads, check out our Digital Marketing Bootcamp.
