3 Things You Need to Get Started With Meta Ads
Reading Time: ~3 Mins | Written By: Stephen Klein
Meta Ads is a tool that allows businesses to target very specific demographics with laser precision. When done correctly, these ads can be an incredible asset to your business. Initially, however, it’s not always easy to know precisely what you should do and the options may appear daunting.
To help you and your business succeed, here are three things you need to do to get started with running successful Meta Ads campaigns.
Start by Setting up a Meta Business Manager Account
If you're an advertiser who wants to take a more holistic approach to your marketing efforts, or if you simply want more control over your ad campaigns, then you need to check out Meta Business Manager. This should be step one to running your ad campaigns and can help to take your advertising efforts to the next level. Meta Business Manager is a powerful tool that allows businesses to manage all of their Meta assets, such as their Facebook and Instagram Pages, Ads Manager and Pixel.
Setting up an Ads Manager in Meta Business Manager allows advertisers to integrate their marketing efforts and engage in more detailed targeting, all while running and tracking ads’ performance. This results in a more streamlined and effective advertising campaign that will help you advertise more efficiently.
Set Up and Link Meta Pixel to Your Website
If you're looking to collect data on your website, the best way to do it is through a meta pixel. A meta pixel is a piece of code that allows you to track conversions (ie. actions that are important to your business) and build targeted audience lists for remarketing purposes.
By adding a Meta pixel to your site, you'll be able to collect valuable data that can be used to improve your marketing efforts. Adding this pixel to your site is relatively easy, and Meta provides a step-by-step process here. Once your pixel is set up, you will begin to have access to a multitude of invaluable data which can help boost your advertising game.
Set Up Conversions
If you're not tracking conversions, you're not setting your ad campaigns up for success. Sure, you can get some leads and traffic, but how do you know if your campaigns are performing well? That's where conversion tracking comes in. With conversion tracking, you can see exactly what people are doing on your site and how they're interacting with your content. This information is invaluable for understanding what's working and what's not.
There are three main ways to track conversions: standard events, custom events, and custom conversions.
Standard events are the most basic way to track conversions and are typically used for things like newsletter signups or product purchases.
Custom events allow you to track more specific actions, like when someone clicks on a particular button or link.
Meanwhile, custom conversions let you track any action that you define as a conversion. These are all essential to setting up the right conversion tracking for your Meta ads.
Whether you are just starting out or consider yourself a Meta ads expert, these are three of the most important things that you need to know to use Meta ads optimally. While every business is different, these are the universal skills that can help boost your marketing efforts.
To learn more, check out our Jelly Academy digital marketing boot camp to further understand not just Meta ads, but ads across a variety of digital platforms!
