Digital Marketing Course - Spring Semester

COURSE DESCRIPTION:

This course is our foundational offering, which presents a solid understanding of the most successful elements to a digital marketing strategy, including, the ‘What’, ‘Where’, ‘Who’, ‘When’, ‘Why’ and ‘How’ of a winning campaign and the departments within them.

This course is ideal for those with limited experience in digital marketing, or for smaller companies without a dedicated marketing team. During this course, trainees will become more confident and equipped in understanding the value of digital marketing and will be able to immediately implement learned concepts in social media, digital ads, public relations, and content marketing.

In this course, trainees will learn:

• Why every company should have a digital marketing strategy

• How to identify the pain points in their own company’s strategy

• Why it matters to have a target audience (Ideal Buyer), and how to identify them

• How to identify the most effective ways to reach this target audience

• How to set SMART Marketing goals, and quantify results to measure success

COURSE STRUCTURE:

Our complete Digital Marketing Training program consists of six sessions:

1. Session 1: Social Media

2. Session 2: SEO

3. Session 3: Google Ads

4. Session 4: Facebook + Instagram Ads

5. Session 5: Google Analytics

6. Session 6: Public Relations

7. Session 7: Email Marketing
   

ASSESSMENT METHODS:

This training is primarily hands-on. Assessment methods therefore include:

• Adequate completion of homework given in all sessions

• Completion of Google, Facebook, and Hootsuite certificates

COURSE FORMAT:

• Hours: 21 hours over 7 sessions online

• Format: Hosted over Zoom

• Time: May 9th to June 20th, Tuesdays 9am-12:00pm PST /12:00pm-3:00pm ET

• Cost: $3999

Optional: There is an additional 22 hours of instructional time provided via video training and readings to help you achieve further certificates by Google, Hootsuite and Facebook.